- Hospitality-we will kindly welcome and make people feel very comfortable.
- Integrity-we will be honest with our guest, customers, and the society where we function.
- Respect- we will show a great respect for our customers' cultural difference, beliefs, and for their values.
- Teamwork- we will work together for having a stronger creativity, and passion for our industry.
- Security- we provide a safe workplace and attempt to offer long term employment.
- Professionalism- we will provide self-confidents, certified work-force and we will speak the truth. Also, we try to stay focused on the job.
- Innovation- with more diverse work force we will generate new ideas and new creative approaches.
- Continues Improvement- we should improve continuously our tasks. So, we will improve mistakes in order to move on.